Mid-Project Summary
Reaching the half way point of the project has allowed me to think about my progress and pick things that I need to push further. The body of work that I have made has developed a lot, especially the concept. The crit gave me the confidence to talk about my ideas and the feedback I got made me push it further. Adapting the text to resemble the vinyl/needle summarises the brands music culture roots yet still represents the modern brand it is today. My research into the company and visiting the store was very influential on my concepts, I am thinking more about the brand identity to create a bespoke outcome.
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