Putting the design into context is important because it allows me to see if the design works on different scales. Examples of this could be on tote bags:
To help me decide whether to use the original pink or just the monochromatic palette, I used both to see if it would help me be more concise. Personally, I prefer the softer monochromatic palette because it's not as bold/striking and more versatile. However, after asking for feedback, we thought it would be a shame to lose the iconic pink and black colour scheme.
A problem that occurred when I was putting my design into the website was my colour scheme. Although I'd stuck to the original palette, the website was predominantly black which meant my logo wouldn't be visible so I decided to put my logo into negative:
Unfortunately, the image quality on blogger is not capable of having the same as Photoshop which causes images to blur. However this is a good way of testing the logo on different media. I think it would be hard for this to be a step forward for the company because my design would only work if the rest of the type on the page was also upper case. It doesn't work with the simple, modern and functional type and layout.
My logo seems to works better on a larger scale because the lines aren't as crammed together which makes it legible. Once again I used a negative of my design so it has more impact on the audience.
No comments:
Post a Comment