LTPM Exhibition Branding 1.0

Working as part of a creative team to put together a pitch for the concept, branding, identity and promotional collateral for the License to Print Money exhibition at Bank House.

Bank House

Bank House was built between 1969 - 1971 as The Bank of England's base but it is now used as office blocks. Over the decades which passed the significance of Bank House was lost as it was overshadowed by the skyscrapers and towering structures which now litter the skyline.It is now listed as a Grade II building:

Nick Bridgland, designation team leader for English Heritage in the north said: “Bank House is a boldly designed and executed office building by a well-respected practice. Its powerful street-presence is offset by the use of good quality materials. This architectural finesse and historic interest mean it fully deserves listing at Grade II.”

The building is very geometric and reflects the Brutalist architecture movement:

Geometric qualities to produce patterns as potential visuals.


Considerations:

- Location
- Times
- Content
- Exhibitors
- Social media, links, hashtags etc
- Contact Details
- Format
- Signage, way-marking
- Opening night Invites



Restrictions:

- Costings: be aware of reproduction costs to ensure you don't propose something unfeasable
- Production: collateral must be reproducible using the college resources.

INITIAL GROUP DISCUSSION

TARGET AUDIENCE

Students are more likely to go to a free event and Leeds has a large population of students. It will naturally appeal to Leeds College of Art students because everyone has an interest in art. However it will also appeal to Beckett and Uni Of because they also have design courses and the concept of money may intrigue students from other courses and backgrounds.

Designers

Inviting designers in the working world will be a great opportunity for networking because they'll get to see my practice. They will also share an interest in art and exhibitions.

Media

Having the media present at the exhibition could lead to more exposure about the exhibition. This will attract more people and could potentially get our work recognised by more people.

INITIAL CONCEPTS

Wrote down a broad range of concepts and angles from everyone so that we had a broad interpretation of the brief. Using inspiration from personal experiences with banking was useful for generating concepts. We made sure that we considered concepts that were able to work cohesively throughout the promotion and wayfinding etc.  

• Stock Exchange

The space available inside Bank House reminds me of the 'floor' in stock exchanges - Inspired by Wolf Of Wall Street. Leaves opportunity to make the branding and identity of the exhibition in the theme of stock exchanges.

• 'Free Money'

Exhibition will be free

Exhibition of students own interpretation of currency

Will draw range of audiences 

• Counterfeit 

Concept for potential imagery as security patterns and foiling, etc

• Money Doesn't Grow on Trees

Use the common saying to inspire potential concepts for wayfinding.

• 'Bank of LCA'

As we are creating our own currencies, we are creating a bank for LCA - Opportunity to play with this concept for tickets/poster

• Robbers

Looking at the brief from a different angel can often inspire more concepts that can be transferred and combined with more appropriate ones. 

• Experience of Money 

Looking at receipts and the process of banking to inspire graphic layouts for the poster, ticket and wayfinding.

IDENTITY

Formal, geometric theme inspired by the architecture. This will make the identity cohesive with the building.

PROMOTION

• Print details on receipt to hand to visitors before or after:

Before: Provide information about the exhibition in the formal layout of a receipt. 

After: Print out a list of everyones names that feature in the gallery as if they were items on a shopping receipt. 

Could even do both, however there are over 100 people submitting so the receipt would be very long. This could be a problem however it could be rolled up like till-roll.

• Same as the above but using a bank statement - This would be relevant for a poster because it'll be larger. It will also be wider so we'll be able to fit all the names on. 

This can involve the sponsor of the event: First Direct - Look into the layout of their bank statements and adapt it to be an exhibition poster.

• Provide promotional material inside a money bag: