Friday, 11 March 2016

LTPM Exhibition Branding 1.1

GROUP DISCUSSION AND REFLECTION

As a group we have thought of a range of concepts, however we haven't thought about the purpose of the exhibition which is evident in the previous blog post. Thinking about the purpose of the exhibition will make our outcomes more objective and encourage the target audience to attend.

We discussed some questions that would encourage us to focus on purpose which will develop our concepts.

What is unique about the exhibition?
  • Strictly analogue outcomes
  • University students - L4+5
  • Reconceptualising money to be presented in an old banking location. 
How can the content, location, exhibitors potentially inform your design treatment?
  • Visuals inspired by the architecture of the building.
  • Located in the centre of town - Convenient + Lots of people will see it
  • Office space is formal and open which means we need to create an outcome that compliments the space and keeps the exhibition engaging. 
What do they need to know?
  • Location
  • Dates of exhibition
  • What the exhibition is about - Money
  • What's unique about our branding
How will you engage?
  • Send invitations to design studios/practitioners 
  • Posters
  • Social Media
  • Leaflet
  • Wayfinding
  • Coinage concept will make the exhibition engaging and produce an outcome. 
Considering the discussion with Simon and reflecting on our early concepts, we have decided that the purpose of the exhibition is to get our work recognised by the media and designers. If Leeds Living or a larger media site such as Creative Review were to recognise our exhibition it would provide wider exposure.

INVESTMENT

We realised that we were approaching the brief in a conceptual manner but weren't providing a solid foundation to build upon. In reflection to our initial brainstorm and the consensus in the group, we aim on creating exhibition branding based on investments.

Bank of LCA

We want creative people to invest their own time into coming to the exhibition. Creating 'Bank of LCA' will allow us to tailor our exhibition branding to get people to 'invest in our bank' and come to the exhibition.




AIMS 


To create an engaging and memorable exhibition which resembles a bank experience.
To ensure our branding showcases the work in the best possible way.
CONTRACT

The purpose of the contract is so that everyone in the group is aware of our aims and concept so that everyone creates an even amount of work.

'All members of the team have come to the agreement that we will have regular meet up sessions to discuss where we’re at in the project. We have also agreed to spread out the work load evenly across all members of the team. Any noncompliance will not be tolerated.'

This provides insurance that every member of the team will turn up to sessions to discuss work and build our concept into an outcome. Everyone knows the contract and has provided their contact details, including phone number and email address so that we can contact each other using a range of methods, this allows the group to overcome communication issues, especially over the Easter period.

No comments:

Post a Comment