Secret 7 1.6

Tame Impala - The Less I Know The Better

Chose this as my final outcome to submit to Secret 7 because it uses analogue techniques and typesetting which will be recognised by Monotype. The outcome has a lot of natural textures on a geometric shape which makes the composition tactile, even though it's strictly geometric. I think this will stand out over other submissions for Tame Impala because I predict a lot of people will go for the psychedelic angle and I have chosen a conceptual and minimalist outcome that relates the track to scientific fact. 

Using informed decisions from research and predominantly my crits, I have decided to submit these sleeves to Max Richter's - 'Dream 3'. During the crit, I asked which song people thought my compositions were aimed for and it was conclusive that people thought it was appropriate for 'Dream 3' or 'Art School'. I don't want to dismiss this because it's important to make sure the composition is appropriate. 

I have explored the relationship between shape, colour and texture to create balance and distortion which visually communicates the euphony Richter creates in his contemporary compositions. 

Rational: 'Exploring shape and texture to visually communicate the euphony created in Richter's contemporary composition.'


Max Richter - Dream 3

Evidence of Submission:

I found Study Task 01 really useful because it made me sketch out ideas and create an album cover in a condensed amount of time. This meant I needed to be practical and efficient with my design decisions. This benefited me in the early stages of development because my 

I enjoyed the brief because I was able to use my fine art background for the visuals which meant creating and pushing my designs easier. Bob Gill and Leif Podhajsky were big influences to me at the start of the project because they made me realise how expressive and conceptual the brief allowed me to be. Gill's 'problem solving' approach to his brief helped me to simplify and solve issues effectively. They also inspired me to be more expressive so I took myself away from the laptop and used mediums such as crayons, card printing and sketching. 

An important focus that I picked up early in the project was that I am designing for a competition, not a client which means my design needs to stand out over an array of entries. To achieve this I should have explored more concepts and mediums.