In order to engage Bristolian's throughout the publication, I used various techniques such as the quotations and combined photographic subjects over double page spreads.
In order to portray Bristol's rebellious charm, I combined Fuller's negative quote alongside a Bristolian's common saying:
Once the audience reads the quote with 'inconsistencies' strikethrough they are then exposed to the bold quotation, offering a humorous and informal tone of voice, juxtaposed next to the traditional typeface. Repeating the 'R' imitates the phonological
Highlighting the security camera using a box frame further supports Bristol's inconsistencies as the image captures the beautiful architecture, juxtaposed with modern technology. It is also reminiscent of Banksy's artwork which Bristolian's will recognise.
Post box covered in promotional stickers and graffiti alongside the old and worn traditional typography. 'Not Sundays' creates humour next to the postbox as the postal service doesn't run on Sundays:
Stickers
Every other bin, letterbox and wall is covered with a plethora of stickers advertising DJs, artists and online podcasts, etc. I can utilise this unique addition to cities by creating a sticker to promote my publication and give it more shelf presence.
Researched into promotional stickers to identify the trends:
- Circular sticker
- Comic Sans - Friendly/Unprofessional
- Red contrast well with white to draw attention
- Range of colours and typography finishes
- Red seems to be a common theme
- Change in scale/finish of typefaces
- Typesetting at an angle is more emotive and leads the eye.
- Emotives such as exclamation marks
Aiming for my sticker to be grotesque and distasteful by using vibrant and contrasting colours in order to draw the audiences attention to my publication:
Typing on a circular path allows me to take advantage of the available space so that I can fit in all the relevant content:
- Free Zine
- LTD Edition
- Contributions
Experimented with the hierarchy of the information and colour palette:
- Pink will contrast well against the dull grey board
- Green influenced by environmental considerations
- Helvetica Bold - Easily legible on small scale
- Comic Sans - Influenced by my research - Playful and friendly
- Contrast in colours is playful
- Doesn't take itself seriously
- Even though 'Free Zine' isn't at the top of the page, the fact that it is in bold oblique and contrasting with the background attracts the audiences eye so it's the first thing they see - Highlighting USP.
I printed out variations of sizes and colour to cut out and test on the front of my publication:
Immediately noticed the darker more vibrant shade of pink is more contrasting with the grey board and green typeface.
Usually, the sticker is placed in the top right corner of the publication/vinyl so that it is the first thing the audience can see:
However, I aim for the title to be in the top right corner of the publication which is appropriate for the small typeface as the two edges of the grey board act as a frame so doesn't get lost.
To overcome this I can print numerous stickers of different sizes, each with their own specific content:
This distracts the audience from the title of the publication. To get a better idea of the layout of the front cover, I roughly letter pressed my title into its original position and asked for feedback on where the sticker would be most appropriate.
It became apparent that the sticker can be placed on the cover randomly, making each publication unique with its own placement. Sticking the sticker at an angle also makes each publication unique and reflects the natural, inconsistent placement of stickers found around the city.
The pink contrasts well with the grey board and almost diverts the audiences attention away from the title, however this is appropriate for a publication based on Bristol because it represents my findings. The playful and inconsistent sticker will be eye catching and ultimately give my publication more shelf presence.
The digital print services at the college provide the facilities to print these stickers in matt or gloss. A glossy finish will contrast with the matt, grainy grey board.
Concept Review
After producing test prints and exploring where the sticker would be placed, I received contradicting feedback about how relevant the sticker would be. Although it makes the cover more eye catching, providing the book with more shelf presence, people thought it ruined the minimal cover. Although the concept is well informed by my research, I made the decision not to include the stickers on the final resolution because it could be perceived as careless which is something I have been aiming to avoid.
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