OUGD504 - Design for Print - Pricing

Originally my publication was aimed at a high price range because I have identified a gap in the market as a lot of Bristol's publications are free and printed on cheap magazine stock. This is still appropriate for my finished publication because it will be aimed at a high price of £30 - £40.

Material cost for 1 complete publication:

1 x A1 3mm Grey Board - £1.60

1 x A1 GF Smith Red - £3.60
1 x A1 GF Smith Light Blue - £3.60
2 x A1 GF Smith Green - £7.20

8 x A3 Recycled Stock - £1.50

1m x Black 8mm Binding Tape - £1.40

Binding thread - £3.75

Printing cost

For the GF Smith stock I bought externally, it will cost 50p for ink

5x50p = £2.50
8x£1.50 = £12.00

Print Total: £14.50 

TOTAL: £17.00

In order to make a profit on this publication, I will increase the price to £35 which was my target before printing and production. This shows a profit margin of £18 which is enough to produce another publication.

If I was sending this publication for mass production, it would be a lot cheaper to produce because I can buy the materials in bulk and print the publication on a large print run. However, my publication is aimed to be bespoke and limited edition, therefor the production price will still be large. This suggests that I can make my publication more expensive to cover the time required to make a single publication.

Labour

As I have hand made my publication, a lot of time is dedicated to manual processes such as trimming pages, binding and embossing. Considering the production time and amount of hours spent creating the publication will effect the price:

Trimming and Binding - 1 hour: £10
Typesetting and Embossing - 1 hour: £10

= £20

Using the colleges resources such as typesetting is completely free for me while i'm studying at the University, however in the real world I would either need to buy the equipment or rent a space in a print studio which will be very expensive.

My publication can be taken into commercial printing because the debossing can be done using printing machinery which is quick and cheap and the stock can be bought/printed in bulk, however the bespoke binding method would need to be hand produced. This would still reduce the labour price.