OUGD504 - Design for Print - Shelf Presence

The front cover of my publication is extremely simple due to the small point type and large amount of white space on the grey board. Therefor my publication may get lost on a shelf full of books. Even though my original concept for the cover is to be minimal, I aim to devise a solution to make my publication stand out so that people want to pick it up and explore the unique content.

Edward Rajewski - 'Stand Out—Three Key Steps To Improving Shelf Presence'

Director, Strategy & Relationships at Resource Integrated Ltd

LinkedIn

The article is aimed at creating a new brand/packaging for a product so that it sells, however I still managed to identify some key points that can help add commercial value to my publication:

'Be Fearless

By fearless, I mean that you should take creative risks and be bold when developing a private label brand. If your products appear weak on the shelf, consumers won’t consider them. Shoppers are more willing now than ever to try new products, particularly in today’s economic climate.'

Relates to my vibrant pink and green colour scheme - Vibrant and contrasting making them stand out. 

'Communicate Confidently

To be truly authoritative, a private label brand should have character and it should communicate confidently.'

Textured grey board and monochrome text will contrast with the vibrant sticker - communicating Bristol's eccentric culture.

'Develop a Personality

Finally, develop a personality. If your packaging doesn’t already have a personality, create one through in-store marketing programs.'

Reflecting Bristol's personality through the production and content.

Village Bookstore 

Referring back to my visit to Village Bookstore, I noticed all the publications were stacked behind each other so that only the tops and sides of the publications at the back could be seen/recognised. As my title is at the top right, the audience will be able to see this and potentially pick it up. In order to further entice the consumer, a sticker would inform the audience on the special content of the book so they want to open it and find it for themselves.