LTPM Exhibition Branding 1.3

As a group we dedicated each other with different tasks in order to spread out the workload:

However due to lack of communication over the Easter break, some of these changed and we had to drop some concepts because we are running out of time. 

Created a print using geometric shapes and repeat pattern which resembles the architecture from Bankhouse. If people see a poster or invitation it would remind them of the Bank House as it is a recognisable building which is memorable because it used to be a major bank.

LETTER POSTER

Took on the role of creating invitations/potential poster design:

Took on the role of creating invitations/potential poster design based on our concept and print:

Included our sponsors logo at the top of the composition in support and recognition. Kept the typeface as Helvetica because that is what first direct use. I included the adapted LCA Logo made by another member of the team. We tried to spread the workload out as evenly so that it was fair and we could get more work done.

I set the message in the letter like a traditional banknote and contrasted it with a disjointed composition due to the staggered typesetting for the title, sponsor and date, etc.

By adapting the tone of voice, I make the target audience feel as if they are an investor and we are asking for them to invest their time in us. This will make the designers, studios and media feel important and they will be more aware of the exhibition because they have had a direct message to them. 

Also created a stamp to go onto the letter. This will intrigue the target audience so that they open it. This is a personal element to our exhibition. 

PRESENTATION

The advantage of being in a team means getting opinions and techniques from a range of other people benefits the design process. This was evident in my group as we were introduce to Google Drive Presentations by a member of the group. This allowed us to create the presentation all at the same time. As a group we agreed that we would create the slide and present the content that we focused on.

Presented visuals for the judges to see, showing them how the building influenced the print and then how I combined it into the letter. Overall the presentation went well as we showed that we had identified a definite concept that provides a lot of scope for engaging ideas. 

FEEDBACK

The judges thought that having the First Direct logo at the top and at such a large scale isn't a good representation of hierarchy because it distracts the audience from the important content, such as the title of the exhibition. The panel liked the print and suggested that I used it more within the designs. 

POSTER CONCEPT:

Listened to the feedback I was given and adapted the poster using a grid system so that I can accurately and consistently set the type and image.

Used the whole print instead of just a section which makes the composition engaging. It looks more like a poster for an art exhibition now which I am pleased about. Listening to the feedback has definitely benefited my outcomes which is what I think us as a team needed, we have a good concept but we need to pull it off visually.

Using grids so that I continue to create consistent layouts throughout the poster and letter:

All of the information is set so that the key information is visible first. I used a large section of the print and scaled it up so that it filled the majority of the composition. This is visually engaging which is appropriate for our concept and an exhibition. 

In order to make the exhibition branding and promotion consistent, we introduced the print into more areas of the exhibition:

Wayfinding:

Using the print to represent 4 and 5 will show the gallery visitors what section of the room level 4 and level 5 pieces are.