OUGD504 - Design for Screen - Design Process Lecture

Focus on emotions

Every user interface should be designed for a specific target audience:

Individuals

Age
Men/women
National/internation
What is their occupation
Average income
Urban/rural areas

Companies 

What is the size of the company?
What is the position of people in the company?
Will the users be using the site for themselves or for someone else
How large is there budget?

Conducting Research

In order to identify my target audience and also inform the design to suit them:

• Page impressions - A request to load a single page on a website
• Unique Users - Number of individual users to a site over a defined period, often a month. This method allows 
• Personas - Create characters based on the target audience and test the website using there persona. 
• One on One interviews - Approach members of the target audience and see what their opinions are - good/bad
• Questionnaires 

Why would they visit the interface? What is their motivation?

What do they aim to achieve?

Are they already aware of the content on the website?

Do they need specific information?

What information do the users need and in what order to achieve the goals quickly and effectively?

Idea Generation 

Have the idea, write it down, move on

Frees experimentation - Step outside the box

Sketches, mood board, mindmap

Solution

Sketches and wireframes

Visualising Ideas

Site maps - Get to any page from any page

What's most important? Hierachy

Allows me to see how the navigation of the site will work:

Useful for sorting out hierarchy 

This can inform the wireframe of the website:

Wireframe

Images - Box with a cross through it

Text - Box with lines

Ensure all information is on the required page - order of importance

Provide structure for the design page before deciding how it looks