OUGD504 - Design for Screen - SHOP/POSTERZINE

As People of Print's 'Shop' link already has an external site, I am going to leave the shop site as it is because the interface is completely different from People of Print's official site. The shops interface is successful because of its clarity. The large amount of white space that surrounds the typography makes the links easy to establish and the high impact images draw the users attention. This is important for a web store because consumers will want to see a well developed and composed web page in order to trust it.

Here is a demonstration for getting to the 'Department Store':

Currently, to return back to People of Print's website, the back button is used. I was considering creating a link button that would take the user back to the official site, however the Department Store already has a link at the top of the menu.

The Posterzine link will also go to the Department Store, specifically the Posterzine section. The reason I didn't create a separate page like originally proposed was because the Department Store has already successfully presented the information using GIF's and interactive images:

If I had managed my time better I would have liked to made these two websites more cohesive, however that is People of Print's brand identity which I have been cautious not to break.