The brief requires me to present the logo in context -
Facebook Page
Produced a range of outcomes as a response to my research. The square format of the social media platform meant the logo didn't take up all of the available space therefore it doesn't create a big enough impact. Seeing the logo in context definitely aided my decision making process and allowed me to design the logo specifically for screen.
Here are a variety of examples from my previous experimentation:
Tab Icon
Need something bold and recognisable for the favicon due to the fact it is such a small scale. Typography becomes illegible at this stage therefor a symbol would work more effectively.
Website:
Facebook Thumbnail
Final Solution:
The final solution was chosen due to its simplicity. Although I explored a range of bold and geometric outcomes inspired by the arrow, I settled for a subtle design that focuses on the tab icon and word. Sitting 'the' on top of the arrow creates unity between the two components. The fact that the arrow is pointing toward 'tab' also focuses the audiences attention on the word. Settling for an all lower case outcome is current and contemporary which aims to revalue the face of the Tab as being young, bold and contemporary.
An important justification for choosing this design was the fact that it transfers well onto a local site as the light style doesn't overshadow the main focal point, 'tab'. The decision to choose a basic simple outcome was informed by my research into the Logotype publication as the majority of the logos were simple in order to get a direct message.
Promotional Material:
Demonstrated how the logo can be applied onto tshirts and tote bags:
The outcomes are intended to be smart and contemporary, making them desirable for people to wear which will distribute the brand and encourage more students to get involved.
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