Visited the Tour de France mural in Leeds city centre where the race started.
Type set in regular Helvetica for increased legibility and unity, however using a bold style for the title would create hierarchy and contrast. Leeds City Council have included the TDF logo however based on my research into traditional and current cycling event posters, the logo doesn't have to be included as it is more of an collectors item. There is a focus more on the aesthetics of the posters being artistic and expressive. The relationship between cycling and design is strong in the sense that the components, sportswear and views from the event compliment a dynamic yet well considered poster.
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