Even though The Tab's brief doesn't require design boards for submission, I displayed my concept in positive and negative whilst clearly presenting the outcomes in context. The professional consideration of my design boards will hopefully increase my chances of winning.
The brief requires a short rationale for the outcome:
Evaluation
I used the brief to experience branding within a commercial context. I haven't pursued a lot of branding this year so I took it as an opportunity to exercise what I've learnt through first and second year. Regular feedback from a range of peers informed my decision making process which was really useful when moving from the initial mockups stage. I believe my solution is appropriate for the tab because it's minimal style creates a bold identity that is flexible over a range of products and works over a range of scales. My main consideration for the solution was for it to work successfully over print and screen and the bold, rounded sans-serif achieves this. The brief was an opportunity to work with limitations of which I had to sacrifice aesthetics for function.
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