As a response to my initial research:
Gears
Sourced an image of bike gear cogs to bring the Leeds flower into the context of cycling. The geometric qualities of the flower compliment the circular cogs, however the stroke needs adjusting. I am conscious that the Yorkshire flower gets lost within the cogs, however changing the colour will highlight it further.
Sketched out a potential idea for the poster:
Setting the type on curves was intended to reflect the inclines and declines that the cyclists have to tackle. This would lead the audiences eye around the entire composition making it contemporary and engaging.
Initially explored Gotham due to the fact it is a contemporary serif typeface which allows me to visualise the space available for type and image.
Explored the type on path tool using Gotham:
Traced the route of Stage 01 from Leeds - Harrogate for the type to follow:
It will be challenging to apply type to the line and make it legible.
Lines suggesting movement and rhythm of the cyclists going past:
From this immediate response, I intend to research further into the context of cycling and gain more of an understanding of the style that is associated with cycling.
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