Tuesday, 16 May 2017

OUGD505 - 'Good: An Introduction to Ethics in Graphic Design' - Lucienne Roberts

Milton Glaser

World Health Organisation - AIDS Symbol:


Greenpeace



Shelter

Housing and homeless charity



Graphic designers help the establishment of brands on half of charities and organisations. The importance of easy visual recognition has now been acknowledged by many non-profit organisation.

Glaser's subtle manipulation of the shoulder of the 'h' connotes the roof of a house to create a cohesive logotype.


Anthony Grayling
Professor of Philosophy interested in concepts such as truth, happiness and guilt.

Grayling believes there is a definite connection between aesthetics and ethics. Ethics is the whole quality of life and the aesthetic allows it to live within a political context which should be pleasing, enticing, and attractive in order to increase the quality of life.

Suggests that graphic designers have a responsibility to make the world a more beautiful place.


Ken Garland

A beautiful picture will grab the audiences attention so that they can grasp the topic and get a wider picture of what the outcome is going to say.






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