Public Information Leaflet 1.2

I want the subject of my public information leaflet to focus on the 'THINK BIKE' video because it is an important issue and is still relevant today. 

Need to consider:

Message/Content
Purpose
Delivery/Distribution 
Target Audience
Tone of Voice

Format
Structure
Binding/Folds
Stock/Print
Colour
Layout

To begin my research, I visited the DirectGov official website to find statistics:

The final quote '30 motorcyclists...' is definitely relatable to the video and is a hard hitting truth. This could be used to grab attention. The statistics give me opportunity to produce some infographics.

More facts:

Motorcyclists killed in a two vehicle accident were more likely to be at a junction and recorded as ‘going ahead’ than any other vehicles involved in accidents. 

Junctions are particularly dangerous for vulnerable road users such as motorcyclists because it can be difficult for other road users to see them and the greater number of vehicle interactions and changes in vehicle movements at Crossroads junctions increase the likelihood of an accident. 

The majority of motorcyclists killed or seriously injured occur at crossroads or staggered junctions (41 per cent in 2013). Between 2009 and 2013, 36 per cent of the motorcyclist KSI casualties that occurred at a t-staggered junction or a cross road were as a result of both the motorcyclist and the other motor vehicle going ahead. A further 26 per cent occurred as a result of the other vehicle turning right T-stagger whilst the motorcyclist was ‘going ahead’.

Advice from DirectGov:

Further Info:

Current poster for 'Think Bike' on DirectGov website:

Clever poster because immediately it looks like an open road because of the negative and positive space between the trees creates an optical illusion. However, looking closer you can see the motorbike coming over the bridge. This perfectly illustrates the message. The typesetting at the bottom is very small but I think that allows the audience to see the image first and then look back at it once they've read the text at the bottom. Ultimately this impacts the audience more.

The current information on the website is very concise and the tone of voice is serious. This is relevant for the important and sensitive issue. I will transfer this into my publication. 

This is the current road safety video for drivers keeping an eye out for motorcyclists in the UK. It focuses on junctions and changing lanes:

I like the 'if you got to know me' concept as it is personal and sensitive. Having big flashing lights and displays on the bike is a good way of drawing attention to them.

The Department for Transport have produced some infographics:

Clearly the age range that I need to focus on is 16-20 year olds because they're most likely to be in motorcycle accident. 

The current infographics are extremely simple and limited in imagination, however they are very clear due to the use of colour and pictograms. The graphs and visuals put the statistics into context. I would like to produce some infographics that are visually exciting. 

I feel like I have enough information for my publication to raise awareness for drivers. I now need to think about hierarchy. 

Initial Concept

Dashboard

Have the dashboard of a car and use the dials such a speedometer to show the stats on as infographics. The dashboard is obviously an important feature for any driver so if the information was put into the speedometer it could help them see the impact of not looking for bikes.

I could trace the dashboard in illustrator so that it was accurate or monoprint the dashboard because I want the imagery to be simplified but also have some texture created by the ink.