My publication is essentially based on principles of design so it will be most likely to be read by people interested or practicing in art and design. The publication consists of simple content, however the quality and originality of the publication will make a pleasing experience for people who already know of the concepts and those who don't.
Purpose
The purpose of my publication is to inform the target audience on the Gestalt principles in a concise and visually stimulating way. I aim to use a range of techniques including laser cutting and book binding to create the publication to make it bespoke and appeal to the target audience. I don't want the publication to be dull and longwinded like a lot of the current publications because my book will be a based introduction.
Scale
From physically holding and reading a variety of sizes, I preferred B5 publications because the content was limited and were often imagery based. They are also aesthetically pleasing as they're easy to hold and with a heavy weighted paper for the covers which adds a quality finish to the print. I made need to resort to using A5 people it's an easier stock to get hold of and more economical as it's simply cutting an A4 in half.
Stock
From my research, I like the feel of a heavy weighted cover and back, with a matt finish as it makes the publication rigid. I'd like the pages to be a slightly thinner paper so that the pages can be turned easier.
Laser Cutting
Booked myself into a laser cutting induction because it is an accurate way to cut shapes out and will be a skill to transfer into numerous projects in the future. The laser cutter allowed me to accurately cut the stock quickly in the desired way:
In order to visually transfer the information to the audience, I wanted to cut shapes out of one page to reveal another colour/texture below. I experimented with some visual examples of Gestalt's principles:
Similarity
Really pleased and surprised by how accurate the laser is which gives me confidence to produce some more complicated designs. I trialled different weighted paper and colours to see if that impacts the outcome but the glossy white paper and the matt blue weren't any different. I think this is due to the similar paper weight.
Closure
The process of designing and creating a document ready for cutting was very simple. The key variables to remember is the document setup on Illustrator and the power of the laser. If I am to take this concept further, I will need to experiment with all the principles and begin thinking about how I can create this as a publication.
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