Public Information Leaflet 1.7

I have had to change my original concept due to printing and issues with creating appropriate imagery for the cover. If I had the time and facilities, I would have liked to have taken my own photographs to put onto my publication, however I resorted to using some tracings on Illustrator.

As I am limited by space and scale, I am finding it hard to get all of the information onto the leaflet. If I make it too small, the info will hardly be legible which won't be appropriate for the target audience, especially older drivers that may find small type hard to read. I want my publication to be predominantly visual which will suit the broad age range of my target audience as infographics and images provide visual stimulation, instead of just reading black on white text. 

Created infographics for the statistics on the centre section. I may need to change the colour scheme as I think the blue is too friendly. It shows how bikers take up 1% of British traffic as there are 99 cars and 1 motorbike. The imagery helps put this into perspective. 

I printed out my publication to check that I have the grid set up correctly and all the information is printed correctly on the front and back of the page so that when it is folded, the content is still laid out correctly:

As a rough experiment, I printed out my design in order to see how the publication looks off screen. This is important because it is going to be delivered as print media. I kept the colour scheme to black and white as it is cheaper to print. For the final print I need to make sure I remove the grid line guides. 

FRONT

This will be the first thing the audience see when the leaflet arrives. The gap between the two sides is where the strip of paper can be torn off to allow the leaflet to unfold. I like the repeat pattern as it suggests the theme of motor vehicles but it will intrigue the audience into opening it. The 'THINK BIKE' type at the top was meant to put the leaflet into context, however I think it looks slightly disjointed at an angle.

The top flat can be opened to reveal more information. This is how I can tell I have set my InDesign document up correctly as the type isn't backwards and is in the right position. 

When both the front flaps have been opened it reveals a hard hitting fact, then moves onto a personal question and then finishes with contact details. I think the hierarchy of information is appropriate, however the size of the information section is very big and I could fit some other content in here. 

BACK

Provided further contact information such as social media to the back of the leaflet in order to inform the audience. I placed it on the back because I am limited for space and want the most appropriate content inside the leaflet. 

Printing my leaflet out was extremely useful because it allowed me to see if I had created the size of my document correctly and also whether the document was set up correctly. I now have a better understanding of my publication with gives me confidence with my concept. On the other hand, I don't think there is enough informative content.