Public Information Leaflet 1.8

FEEDBACK

We felt that there was a lot of imagery but it was lacking on informative information, which is the purpose of the leaflet.

I reduced the size of the image and layered type over it in order to save space yet still convey the same message. I made the type white so that it contrasts with the dark background and is still visible. This left me more room to add in more relevant information, thus impacting the audience more. The bottom flap, containing contact information and advice has been smartened up,  using a clearer spacing and colour scheme to allow the audience to get important information easily and quickly. I added a QR code as a link to the website to add efficiency. 

I gained a lot of positive feedback for the social media section of the publication because people thought it was a good use of space and place to put it as it leaves more relevant information inside the leaflet which is my original concept. I used the symbol for Twitter and YouTube instead of the words as a suggestion for the audience. I changed the font from Univers Ultra-Condesnsed to Helvetica Bold on the front flap because we felt Univers was too narrow and thin, especially on a small scale. Helvetica is balanced, recognisable and bold which is more suitable for the cover of a small publication. People weren't sure whether I should change the colour of the single bike on the cover to emphasise motorcycles because it would make it prominent, however it could give away the content too early. 

Printed out the current design for another critique:

Much prefer the cover due to the bold stroke and I made 'BIKE' larger because it puts the main subject and purpose of the publication into context. I asked the crit group whether I should change the colour of the bike on the cover and they thought it was a good idea, however inside the leaflet there is an example of it so it isn't required. The group thought I'd organised the information successfully, especially due to how the leaflet unfolds and the information on each layer is progressive. I asked the group about the colour scheme and explained that I wanted it to be more lenient to young drivers (because they're more likely to have a crash and are inexperienced) and they thought this was a good concept, however it might not be worth posting to an audience over 30.