Imbed the campaign into large billboards and signage in order to distribute the campaign to a wider audience. My research into Samaritans' 'We listen' campaign uses first person typography so that the poster is talking directly to the audience.
I was tempted to draw quotes from GoMP report as they are speaking from first hand experience.
Eg- “Oh no, am I doin’ the right thing
here?” You start thinking you’re
having doubts and everything
starts coming into your head like,
“what you’re doing’?, money, the
car?"
However the campaign aims to be enforce confidentiality therefore seeing quotes breaches this so I used a fact to inform the audience of the scale of the problem.
The composition was inspired by my initial poster designs as the large amount of white space makes the fact and logo seem lost and awkward.
The use of a fact aims to inform the audience of the scale of the problem.
Kept within the current Missing People brand guidelines using Helvetica and the fusia pink:
In context:
The posters can be transferred onto bus stops, billboards and electronic signage to gain a wider distribution.
The emptiness of the composition was influenced by Samaritan's 'We Listen..' campaign:
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