OUGD505 - Studio Brief 02 - Tickets and Range

The GoMP report states that a lot of missing people turn to public transport systems to travel anonymously. Distributing the campaign through public transport tickets will increase the chances of a missing person seeing the support system.

Samaritans - RAIL SUICIDE PREVENTION PROGRAMME

The campaign aims to prevent suicide at train stations. Printing the campaign on the ticket means that everyone travelling is aware that there is a support system. The campaign doesn't specify suicide but encourages individuals to talk about their problems which appeals to a broad audience.


Scanned one of my own tickets and removed the current information using the clone stamp tool:

Imbedded the poster composition into the ticket to increase range and distribution of the visual identity of the campaign and make it familiar. I took advantage of the magnetic strip on the ticket by cropping the lexis 'missing' to communicate disappearance. 

Due to the limited amount of space, I kept the content short and concise - Hierarchy:

• Started with a fact in order to shock and draw in the audiences attention
• Short overview of what Missing People offer
• Highlighted the fact the helpline is free, confidential and 24/7 in order to encourage people to get in contact. A key finding from GoMP is that campaigns tackling missing persons should enforce confidentiality. 

Due to the limited amount of space, I kept the content short and concise.

Hierarchy:

• Started with a fact in order to shock and draw in the audiences attention
• Short overview of what Missing People offer
• Highlighted the fact the helpline is free, confidential and 24/7 in order to encourage people to get in contact. A key finding from GoMP is that campaigns tackling missing persons should enforce confidentiality. 

This can be transferred further than I intended:

Water Safety - Shows how the design can be directly applied: