OUGD505 - Studio Brief 02 - MISSING PEOPLE INTEGRATION

The Missing People organisation is an independent charity dedicated to search and support on behalf of the friends and family left behind. Their phone lines are also open 24/7 for missing adults to call and gain support to return, however there are boundaries stopping them from returning home.

GoMP: 'Support agencies, such as Missing People, are well placed to offer adults reported as missing help and support. In order to maximise service delivery this needs to be tailored to the needs of missing adults. Messages of confidentiality need to be pushed in awareness campaigns so adults know their communication needs will be met in a safe and confidential way. Hospitals and their staff need to develop sensitivity to missing people and strategic campaigns and targeted messages could appear in these key places.'

I aim to integrate Missing People into the campaign in order to raise awareness of the Missing People organisation. This will provide a legitimate source for families and friends effected by missing people, as well as encouraging people contemplating/currently on the run to get in contact to give their families closure.


Characteristics of Persons going missing:
From GoMP report:

51% of missing people are male, 49% are female - This shows that the campaign will need to appeal to both male/female equally.

Large age bracket ranging from 18 - 60 however the graph provided by GoMP shows that it is more predominant in 22 - 60 year olds:

This shows my target audience is extremely broad therefore targeting the general public will expose the campaign to a range of age groups and cultures.


Audience Participation

My research into Disobedient Objects 'How To Guides' has encouraged me to seek audience participation within the campaign as this will get people involved and excite. In order to achieve this, I can potentially use tabs inspired by event posters from uni:

This provides a useful way for the audience to take away information that they can refer to in the future. I can use this method to enforce the impact of going missing and ultimately distribute the campaign.

Print and digital distribute to different demographics.
I chose to print because

Once the audience removes a section of the poster, it has physically been lost. This inspired me to consider a second layer to the poster which can display further content where a tab has been taken.