The campaign, supported by Network Rail on behalf of the wider rail industry, focusses on the expert listening service provided by Samaritans' volunteers. The campaign looks to raise awareness and increase understanding of Samaritans so that people see the act of contacting us as a positive, empowering first step in seeking help and taking control of their lives.
There are countless reasons for an individual to decide to go missing such as depression, a traumatic event and detrimental thoughts therefore Samaritans' campaign has the same aims and objectives as mine. The campaign uses first person language which creates a personal tone of voice which the public can emphasise with. The key statement 'I'm not coping' is highlighted within the quote in order to create contrast and hierarchy, this is achieved by contrasting pastel colours with bold. The minimal layout created by the large amount of white space communicates the emotional loss.
The Samaritan logo is placed in the corner of the composition, keeping the focus on the message rather the brand, as an example of ethical practice because the charity are not advertising themselves, rather raising awareness of support programs.
Conscientious - Relating to a person's conscience.
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