Extended Practice - 10 Briefs - Initial ideas

An initial statement of intent/position statement will be produced which will clearly identify and articulate the following:

Themes, subject matter and lines of enquiry.
- Print, editorial, branding

Research methodologies.
Practical development (media, methods, productions skills).
Contextual and theoretical references.
Approaches to documentation/recording.
Reflection and evaluation.
Project management (including a clear time plan)

Must be of my own interest
Be current and real
Convince someone to..

What is the focus of my work as a whole?
Why am I doing each brief? How does it relate to my overall practice?
What research (primary/secondary) will I carry out?
What practical methods/processes will I need to access to? Materials

Chose briefs based on my personal interests and subjects that encouraged experimental and process orientated outcomes such as agriculture and music.

Cultural events such as exhibitions to suit ambiguity and abstraction

Intend to complete a live branding project to test my practical skills and imbed my outcome into a practical context. I have identified an interest in exhibition branding and events therefore it would be a great opportunity to get people and professionals involved.

Process orientated
Experimental


Focus on expanding my practice into a wider contexts such as print and digital in order to broaden my skills and gain exposure. I must consider the potential of current/future technology in order to apply transferable solutions over a broad demographic. Through the two years I have been naturally drawn to print media, however the digital industry is at the forefront of graphic design therefore I intend to collaborate with digital designers in order to increase my knowledge and understanding of design for screen. This will demonstrate a wide range of skills within my portfolio.





Push my practical and conceptual practice forward


IDEAS:

Calendar

Influenced by my COP reading; 'The Debate...' which compares two designers' (Jan Tschichold and Wim Crouwel) contrasting methods of practice. They both have the task of creating a calendar, both of which take different approaches and push graphic design.

p.93
Calendars are often a PR tool
'A perfect playground for printers and designers, calendars allow them to show the scope of their expertise.'

Wim Crouwel:

1965 - Erven E. Van De Geer Printing Firm

Functional
Consistent

Van Toorn

1972 - 1973
Mart. Spruijt Printing Firm

Widely experimental
Range of shapes and sizes - 1969/70 was round

Objectives:

Practical

Influences society positively

Experiment with graphic design principles inspired by W.C/JVT

Exercise what I have learnt from past two years in order to make it as professional as possible

MUST be practical and affordable

Professional standard to be sold

Get them on the market
Combining text and image?

A1-A0

Hard to find a calendar that displays the entire year on one page - Would be useful in order to track progress

No-one really uses printed calendars because it's on other devices

Experiment with a range of stocks

Printing methods

Screen print

Digital print

Development

Could even push it forward onto digital and create a calendar with improved user experience. 

Find a way to view entire year or refer to specific date easily

Take advantage of technology - smart phones, cameras, pc, etc

Target Audience: Students, professionals, homeware 

Students - Tailor the calendar to be academic eg, start in September

Self Branding / Identity
Tangible,


Stop motion

Find a purpose - Music video? 

Exploring print through screen

Get my work online to a wider audience

Raw, tactile

Online shopping user experience
Fashion
Interactive experience
Physical items through screen
Gain a better understanding of the material/colour as this can sometimes be misleading on screen
Find a fashion brand that uses a range of materials

Traditional print

User experience

Interactive posters/books/images

Provide further info
Layer of opacity?

Typeface design
Digital and print
Combine elements of traditional and digital type - Complimentary
Use a grid to show early digital type
Pixels
Bring into print with other materials such as woodprint
Harmonious collaboration




Authorship

Artist Book
More subjective
Self explorative techniques




Combining print / digital

Process
Letterpress
Dark Room
Analogue
Card
Laser cutter
Design website/app



Screen printed booklet
Folded after print



Editorial
Find magazine that relates to my practice
Get in contact with them in order to find the copy
CRACK?


Exhibition
Authorship
Exploration of the current state of graphic design
What is the identity that gives countries/nations their own graphic style/or is there one?
Creative freedom
Self-initiated projects from graphic designers
Posters
Event




Collaboration         
Element of authorship




Graphic art
Experimental typography
Digital+Analogue
Screen print
Sell



3D
Exploring new materials
3D type




Merchandise
Tote bags




Music




Photography
Dark Room
Text and Image
Print