OUGD503 - Responsive - Collaborative Practice - Tickets

Created a ticket to show how our campaign works across a variety of platforms. Referring to the brand guidelines provided me with a basic template and grid system for me to work from. I looked for an upcoming show that I can use to design an example ticket. 

Mayerling
THE ROYAL BALLET
28 APRIL—13 MAY 2017
MAIN STAGE

Mayerling is an adult drama that meets electrifying choreography in Kenneth MacMillan’s masterful ballet – a devastating tale of extreme passion and desperate acts, inspired by true events.

Guidelines:

Typography:

Used the point size provided for an A5 paper size. Referring to the guidelines provided me with the tracking for the title:

Gotham Medium
7pt
Tracking: 200

I traced the example ticket so that I had a general idea of the size and dimensions of the current ticket. By referring back to the example given, I followed their current layout and guidelines because I know that printing tickets in the commercial world, consistency is essential. The current typeface on the ticket is digital, probably due to the fact the tickets are printed by an external machine. However I experimented with both Gotham Medium and Times New Roman Regular:

Added the figurative illustration but cropped it down to fit inside the ticket boundary. I chose this composition due to the amount of white space surrounding the figure that the type can fit into.

The design is intentionally playful and the

Evidence of ROH Guideline Awareness:

• Left sufficient space for the umbrella branding logo
• Key information block
• Used 7pt type 
• Set the key information in Times New Roman to create contrast

Drew out the size of the ticket:

Width = 147mm
Height = 86mm

Using this size means all of the content can fit onto the ticket comfortably whilst allowing the owner to keep it in their pocket/wallet.


Group Feedback

Posted the range of designs using both typefaces. I showed the ticket without the illustration so that they could see my development and typographic layout clearly.

All members of the group agreed that the bottom left composition was the best because Gotham makes the small type legible, especially when set over the illustration.

FINAL:

Test printed the tickets to make sure the proportions of height and width were accurate and the size is realistic to fit inside a wallet/pocket, therefor I chose the medium size: 

Made sure it was saved to CMYK