Statement on the wall of the market has helped to inform the tone of voice for my project which is really beneficial as my solution needs to be typographically led, however I am struggling to identify what the campaign should say. The traditional serif typeface is appropriate and cohesive with the rest of my findings on market typography. Setting the type in italics/oblique encourages the reader to read emotively, as if it is a quote from someone else.
No comments:
Post a Comment