Kitching produced a poster has been created in the spirit of each individual’s work and using the typefaces associated with each designer.
Abram Games:
Hint of a brushed image, instead of solid colour, reflects Games' working style.
Gradations of colour
Josef Müller-Brockmann:
Strongly typographic to represent Brookmann's practice.
Tried to emulate the colours used in his posters
40 colour tests to get the depth of the purple just right
The hyphen doesn't exist however Kitching uses part of an 'R' from another typeface to get the 'compositional value right'
Paul Rand:
Used Gill Shadow
Puzzle and playful which reflects his work
FHK Henrion:
FHK was influenced by French style, although he wasn't French, Kitching reflects this communicate his practice.
Tom Eckersley
Kitching has used the Rockwell typeface because of its angular slab-serifs which he was able to interlock with the T and the E due to their geometric form.
Kitching describes his practice as 'Precise use of random type and colour in a precise way'
Monotype guy states that the element of craft has been lost in design but Kitching rekindles the craft.
https://vimeo.com/106398773
The video introduced me to James, Monotypes creative director. He highlights how much of an influence Kitching has had on typography. When talking about the project, James points out the bold graphic compositional approach but when looking closer their is clear evidence of clean treatment and consideration for the finer details of type. James also states that the element of craft is being lost in design, suggesting the digital technology is taking over, however Kitching is rekindling the craft, hands on approach.
Listening to Kitching talk about his practice makes me want to explore physical typesetting because of its raw simplicity. Kitching doesn't rely on digital technology and uses as little mechanical means as possible. - 'I don't cut paper, I always tear it'
After Kitching has decided on the typeface to use, he hand cuts the type out of card so that it can be printed to produce countless reproductions. This is a manageable process considering the facilities available at the college such as the laser cutter and traditional print room which I can utilise to reflect markets raw and traditional method of trade.
Art Marks,
Leterme Dowling
Cover for a publication about logos for galleries, photographers, artists, museums, educational institutions, theatres, musicians, architects and designers from all over the world.
The type has been manipulated in a similar way to Alan Kitching which embraces the contemporary nature of the content. The 'folded' area in blue adds depth and perspective to the composition which is eye catching. Notice how the copy frames the character off centre which creates an imbalanced composition, however this is appropriate for the publication as it is covering contemporary logos for cultural institutions.
Hint of a brushed image, instead of solid colour, reflects Games' working style.
Gradations of colour
Josef Müller-Brockmann:
Strongly typographic to represent Brookmann's practice.
Tried to emulate the colours used in his posters
40 colour tests to get the depth of the purple just right
The hyphen doesn't exist however Kitching uses part of an 'R' from another typeface to get the 'compositional value right'
Paul Rand:
Used Gill Shadow
Puzzle and playful which reflects his work
FHK Henrion:
FHK was influenced by French style, although he wasn't French, Kitching reflects this communicate his practice.
Tom Eckersley
Kitching has used the Rockwell typeface because of its angular slab-serifs which he was able to interlock with the T and the E due to their geometric form.
Kitching describes his practice as 'Precise use of random type and colour in a precise way'
Monotype guy states that the element of craft has been lost in design but Kitching rekindles the craft.
https://vimeo.com/106398773
The video introduced me to James, Monotypes creative director. He highlights how much of an influence Kitching has had on typography. When talking about the project, James points out the bold graphic compositional approach but when looking closer their is clear evidence of clean treatment and consideration for the finer details of type. James also states that the element of craft is being lost in design, suggesting the digital technology is taking over, however Kitching is rekindling the craft, hands on approach.
Listening to Kitching talk about his practice makes me want to explore physical typesetting because of its raw simplicity. Kitching doesn't rely on digital technology and uses as little mechanical means as possible. - 'I don't cut paper, I always tear it'
After Kitching has decided on the typeface to use, he hand cuts the type out of card so that it can be printed to produce countless reproductions. This is a manageable process considering the facilities available at the college such as the laser cutter and traditional print room which I can utilise to reflect markets raw and traditional method of trade.
Art Marks,
Leterme Dowling
Cover for a publication about logos for galleries, photographers, artists, museums, educational institutions, theatres, musicians, architects and designers from all over the world.
No comments:
Post a Comment