Tuesday, 21 February 2017

OUGD503 - D&AD - Monotype - Street Market - Croydon/Surrey Market

Watched some YouTube videos about Croydon's Surrey market which offers insight from stall owners and consumers about why they use the market and how it has been recently effected.

1971
https://www.youtube.com/watch?v=i5ZQegPX1Jo










2016
Surrey Street Market
https://www.youtube.com/watch?v=YTbXRC2u9yA

The film records the traders and customers memory of their experiences and stories relating to Surrey Street Market. It also looks at changes and challenges it faces and explores how the market goods, traders and customers define the changing diversity of Croydon community.

Key Points:
  • Markets are IMPORTANT 
  • Lots of family run businesses that have been continued over numerous generations
  • Produce grown locally
  • Fetcher and Carrier is a job at the market and requires a runner and a wheel barrow to get more stock.
  • Not as busy now
  • People are nice
  • Get Indian cuisine 
  • Market spirit
  • COLOUR, SHAPE, PEOPLE, STREETS
  • Markets are in need to help. To achieve this I can encourage people without jobs to invest in a gazebo/market stall 
  • TRY AND TEST - Place to start a business - Grass roots
  • Helvetica juxtaposed with bold serif
  • A lot of traders are 'feeling the pinch'
  • Long hours
  • Saturday often a busy day
  • Market's are out of trend - Sign of the times
  • This could potentially be down the fact you can't pay on cards, poundland, primark
  • The market needs vision and investment - One market stall owner suggests that markets need to be more unison in signage. 
  • Embrace it and add more culture - Music?
  • Get people to know the market is there and there are new, fresh businesses
  • 1-1 experience
  • Lots of history behind them
  • MARKETS WILL REMAIN
  • Markets are often the soul of the community
  • Tangible and affordable









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