Tuesday, 21 February 2017

OUGD503 - D&AD - Monotype - Street Market - More type experimentation..

As a result of my research into Ben Proell, I browsed Monotype's fonts looking for a vernacular structure.

Flash Com Bold






DomDiagonal Bd BT

 

Two very similar typefaces, however Flash Com's subtle inconsistencies creates a more natural and vernacular structure which reflects the hand written signage in marker pen.

Adjusted the leading so that it was tighter and created more of a condensed structure.
Experimented with 'market place' and 'local market'.











Potential concept:

In order to engage the audience, I aim to use flashing images taken from my experiences at markets in order to reflect the vibrant, hustle and bustle of a traditional trade.

Drew out letters of the alphabet using contrasting serif widths inspired by Bodoni and the organic structure of the script price tags. By rubbing out the lines, just the blocks of colour are visible:





















No comments:

Post a Comment