OUGD503 - D&AD - Monotype - Street Market - Global

Market's are used all around the world which highlights how diverse cultures still use the traditional trading methods today. As the brief is asking me to unite cultures through my campaign I can look into the different names that are used to refer to markets from around the world:

English - Market

• Farmers market
• Street Market

Arabic - Souk

Persian - Bazaar

Spanish - Mercado

Mexico - Tianguis

Philippines - Palengke

Range of currencies which can be united under the market umbrella

CONCEPT:

Create a poster campaign that unites the diverse range of cultures that use markets, eg:

'Market' in 'Market Place' can be changed to the different cultures that markets attract as well as use on a global scale.

The colour scheme can potentially change to represent each country, as well as the central image/composition. Perhaps the image in the centre could be the currency symbol for the countries.