OUGD503 - D&AD - Monotype - Street Market - Typeface Experimentation

Monotype have provided their font foundry for me to use until the submission deadline. This is a resource I aim to take full advantage of.

In order to brainstorm a few design concepts and take a break from research I created some initial designs based on incorporating both digital and manual typefaces. Browsing Monotypes type foundry, I came across DIN Alternate Bold which I decided to download for its adaptive characteristics.

Incorporating the unique script with DIN juxtaposes old/traditional:

Repetition of 'market' is just used to fill in for the copy that is yet to be decided. By adding the geometric shapes and hand rendered type a composition is beginning to form.

Moving on from this, my outcome needs to be well formulated in order to communicate my chosen culture and raise awareness of it, however an ambiguous example won't be easily interpretable for a large audience, therefor I intend to add some direction to the message. To achieve this, I can potentially present the type using a statement of fact/opinion in order to inform:

• Are you in the market for some...?
• Mark making
• Make your market
• Lest us not forget where this all began
• Traditional trade
• OLD IS NEW
• Jack of all trades 

Highlighted the 1ft square that will be accurately sized to 1sqft on the printed posters to add aesthetic value and intrigue the audience. 

Splitting the type compliments the already ambiguous message, however I feel the quote is appropriate considering my research. The composition is currently too subjective as the audience will need some context in order to understand it.

Onyx Std

Introduced Onyx Std to my composition because, as I discovered from my 'market' research, market signage is predominantly very traditional and use a bold serif typeface. Juxtaposing this with the marker pen marks will hopefully add some more context.

Created an arch to add a playful touch, inspired by the entrance sign from Kirkgate market:

The bold stems contrast with the subtle serifs and arms creating a bold and luxurious theme which will make the composition more contemporary.

'Have you done your market research?' - Asking a question would immediately engage the audience. The composition would need to communicate the street market, rather than the gathering information about consumers' needs and preferences:

Layering the type over the image decreases legibility, however it does communicate the vibrant and busy atmosphere of a market.