The more I explored the market the more I came across the hand written signage. I was intrigued by why this has become such a trend in the market so I approached some market stall owners. I asked the man working on a fruit market what inspired the signage to which he bluntly replied:
'It's just always been that way, it stands out.'
Large serif script:
Noticed the displays used a more than one typeface, juxtaposing each other and creating a signature look.
Other variations of the large serif script:
Recording sounds:
- 'Two pound fifty cherry'
- '3 colly a pound' - Repetition
- 'Two for a pound seedless grapes. Two for a pound'
- 'Pick your own bananas girls'
- '2 for a pound now love'
- 'Last of the day, two for a quid now'
- 'Come on'
I approached a fruit stall inside the market because I noticed they use the large serif script and asked the lady behind the stall if she had any information about why they used this style of signage. The lady introduced me to a man who has worked in markets for a long time so I took the opportunity to ask them questions. I recorded the conversation so that I could refer back to it.
The man said that his friend, who owns a market stall 'down South', uses the same script typeface however his style is a lot more flowing suggesting they all have their different characteristics depending on handwriting style, 'It's just traditional market writing'.
The woman behind the stall referred back to her experience from going down to London and all of the markets using 'exactly the same tickets with the blue and red' for the stalls outside on the street. She highlighted the fact that the signage is made predominantly from black, red, blue and sometimes green because when you buy a set of marker pens, you can only get them in a set of 4 colours. Perhaps this is why the tradition sticks.
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