OUGD503 - D&AD - Monotype - Borough Market/Slow Food

My previous research has informed me to research further into London's oldest food market. By analysing their website I can gain a better understanding of typefaces that represent market culture.


About:

BOROUGH MARKET is rich with history, but it remains as relevant now as it has ever been. As London’s oldest food market, it has been serving the people of Southwark for 1,000 years, and that extraordinary heritage is an important part of its appeal. It is a source of genuinely exceptional produce. Many of the Market’s stallholders are themselves producers: the farmer who reared the animal, the fisherman who caught the fish, the baker who baked the bread. Other traders have built their reputations on seeking out small-scale artisan producers and bringing their wares to Borough. Together, the Market’s stalls, shops and restaurants reflect London’s status as a truly global city, with traditional British produce sitting alongside regional specialities from around the world.

Donald Hyslop works as the head of regeneration and community partnerships at TATE. His work involves building new audiences for the museum, often in marginalised and excluded communities.

Slow Food

The site introduced me to Slow Food, a worldwide movement that supports a low impact approach to food production, with an emphasis on localised traditions and customs.