OUGD503 - D&AD - Monotype - Street Market - Fruit Stickers

Fruit stickers not only allow the customer to distinguish one provider from another, but they also allow the buyer to identify how it has been grown.

4 digits = Conventional methods
An 8 at the start: GMO
A 9 at the start: Organic

The example below shows that the product has been produced organically because it has a 9 at the start:

This method of labelling has been used in supermarkets since 1990.

It's thought that one of the earliest fruit companies to use fruit stickers as a form of branding was Fyffe's in 1929. The little blue labels were, and still are, used so that customers could distinguish the fruit apart from other growers.

Kelly Angood
http://fruitstickers.xyz/

Angood is a fruit sticker enthusiast who has studied and collected fruit stickers for a number of years. She has identified that:

• Oval shape is most common
• 65,000 varieties of fruit stickers
• Unique designs

Angood's Instagram account; Fruit Stickers 

Showcases the unique, often humorous and friendly fruit stickers on a white background so that the audience can see all of the design detail. 

The 2017 Fruit Sticker Year Planner

Angood set out to create a 365 day calendar to encourage people to collect the stickers. One piece of fruit a day would allow the user to gain a sticker and also encourage healthy eating and support organic producers. 

Researching into Angood's work introduced me to Dole's Bananimals which originated in 1980 America. For three years, Dole's Bananimals distributed over 100 million stickers:

Dole Food Company's worldwide team of growers, packers, processors, shippers and employees is committed to consistently providing safe, high-quality fresh fruit, vegetables, and food products, while protecting the environment in which its products are grown and processed.

Other collections inspired by Angood:

GREEN, RED, BLUE 

Design characteristics:

• Playful and friendly
• Simple shapes - Oval and circle
• Range of typographic styles - Vernacular/organic structure and official sans-serif 
• Arced typesetting
• A lot of them have a character or symbol suggesting fruit
• Simple colour palette - Primary colours are natural and vibrant

The visual characteristics of the fruit stickers provide a range of different templates to work in and the diverse amount of typographical styles is reminiscent of the fresh produce that the markets provide.

Using the format of the fruit sticker will help with the distribution of my campaign.



INITIAL DESIGNS



'FEELING THE SQUEEZE'
Reflects how markets are struggling against big brands.

Used Goudy because of it's traditional serifs but it is also friendly and inviting due to the curvaceous structure.

Univers 75 Black Oblique

Helvetica Bold

Helvetica and SignPainter - HouseScript

Dalcora LT Pro Regular

Frankfurter Com Medium

After experimenting with a few different words and phrases inside the oval, it is clear that I need to explore a range of vernacular typographic styles so that I can juxtapose them with more geometric, formal fonts. I am feeling a lot more confident with this concept, however I need to work on composition and layout from analysing the existing fruit stickers and imbed this in my designs.