Overlapping and creating contrast with different font sizes makes the text harder to read, forcing the audience to change their typical reading method. This wouldn't be appropriate for a formal publication, however it can create emotive outcomes suitable for contemporary design. Pushing design, especially with type, can be controversial as the design decisions aren't immediately justifiable from the audiences point of view.
My publication consists of limited type, however the famous quotations throughout the publication need to be engaging to continue the theme of diversity. Using influences from Carson and my research into traditional typesetting from Tschichold and Vignelli, I experimented with a range of concepts to present the quotes in an engaging way.
Standard Times Regular enlarged so the audience can clearly see the anatomy of the type. I need to be aware that text doesn't transfer well on a double page spread because the binding fold distorts/hides the content:
To overcome this, I rotated it to give the type more room to breath on the rag. I left 'and' on its own in the centre of the page because it isn't the most important word in the sentence. This also creates a contemporary, modern edge as the 'and' will be slightly hidden inside the fold of the publication. This is appropriate because it doesn't hinder the audiences reading. 'Winston Churchill' in Univers creates contrast so the audience can differentiate the type from the reference. Noticed the tittles become more prominent:
Changing the font style creates more contrast and engages the audience and also puts emphasis on the adjectives:
Looks crowded and dysfunctional.
Used the underline tool and off set it to highlight the adjectives. The different character and font styles manipulate the audiences traditional reading methods in order make the written content engaging and break the traditional rules of design. This was heavily influenced by Carson and also Anna Ahnborg's 'Fade into you / Can you read me'.
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