Thursday, 20 October 2016

OUGD504 - Design for Print - Stock Considerations and Cost

Hardcover - Grey Board

Aiming to use grey board as the face of the publication because the recycled and rough texture of the stock reflects Bristol's urban environment and consideration for the environment.
  • Pavement
  • 70s buildings
  • Green
The location has informed the production of the book which will make it more personal to Bristolian's.







Leeds College of Art (Blenheim Walk)

Available in 1mm, 2mm, 3mm at the University. Looking at each thickness, the 3mm stock would be most appropriate because it is less malleable so will add structure to the publication. All of the grey board available at the university are the same colour/texture.

3mm = 85p for an A2 sheet
            £1.35 for an A1 sheet

An A3 sheet would be able to cover 2 publications front and back which makes my cover material cheap.

Leeds College of Art (Vernon Street)

Same cost as Blenheim, however the texture of the board is slightly smoother with a denser concentration of recycled material.

Leeds University SU 

I spoke to the traditional print technician about any other places that offer variations of grey board and he suggested going to Leeds University SU. They only offered A2 sheets for £1.70 which is more expensive the the college.

Stock Considerations for inside the publication:

Looked through GF Smith's publication as the samples give me a good idea of the feel and look of each stock. From my previous research into Tschichold's principles, I aim to use an off white stock because pure white can be strenuous on the eyes. An off white stock will also add texture and subtle tints to the print which aids the diverse aesthetics of the book. GF Smith papers are widely used throughout the design industry which makes them available.

  • Color Plan - Natural - 135gsm
Slightly off white, matt texture will reflect the bespoke theme well.

  • Color Plan - Vellum White - 135gsm
Slightly creme coloured stock that works nicely when placed next to the grey board. 

  • Accent Antique - Silk - 150gsm
Lots of texture - May distract the audience if it was used all the way through the book.
  • Gmund Alezan - Gazelle Cult - 135gsm
Scaled texture that reminds me of leather will add to the tactility

I have identified 135gsm is an appropriate stock weight because it isn't too heavy which allows the pages to be turned easily, however it isn't too thin that the images will show through onto the other side of the page. This is something that I want to avoid as it looks unprofessional.

Library



Best paper for the body stock would be the A1 cartridge paper because it is slightly off white and also only 20p for an A1 sheet. The antique white paper was too creamy/yellow which made it look artificial. The watercolour paper was tactile due to the slightly thicker and texture stock, however it wouldn't fold tight enough in a bulky book.

Digital Print

Went down to digital print to see which stock was available to me, making sure that I looked at the double sided stock.

  • High white - 200gsm
  • High white - 120gsm
These two stocks were the most relevant to me because I want the pages to be easily turned so a lighter stock would be more appropriate. The 200gsm stock is a slightly higher stock weight, however it is rigid which would evoke quality and also the images wouldn't be visible on the other side of the stock. The 120gsm stock will make the pages easier to turn and also make a thinner publication. 

Both of the stocks have limited texture and are strikingly white which will create a lot of contrast. Considering Tschichold's stock principles, I would ideally like to use an off white stock to convey Bristol's urban environment.

After speaking to the digital print technician about bringing my own stock in for double side print he said as long as it's a standard GF Smith Colour Plan stock then it should work. This provides opportunity for stock experimentation. 

Buying the required stocks in bulk would make mass production a lot cheaper. As I am creating a one off publication I can afford to buy single sheets.

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