OUGD504 - Design for Print - Typeface/Content

Typeface

Publications such as Printed Pages use more than one typeface which creates contrast. This aids heirachy between the title and block of text. It's important to make sure the two typefaces work together.

AW15 Printed Pages:

Modernist approach to graphic design - Breaking the rules of design to set a tone.

Considered 5 typefaces for my publication:

Contrasting serif and sans-serif typefaces evoke the diverse culture of Bristol as two styles are clashing harmoniously. 

This publication aims to explore Bristol’s artistic and commercial typography, reflecting the creative heritage that built the city and its reputation through its production and abstract content. In order to inform the audience on the context of Bristol and engage with Bristolians, I aim to create a contents page for where each letter was taken. This adds to commercial value as it is a professional consideration which demonstrates my understanding of the creative industry.

Contents Page

Univers 67 Bold Condensed and

Times Regular 

The 6x6 grid system and narrow margin creates tension on the page and also allows the images to be more prominent. Using Univers Bold and Times is an example of hierarchy as the audience can clearly read the most important information. In this case, the character and context can be seen first whereas Times Regular gives the audience the ability to differentiate each section due to the contrast in type weights and sizes.

Using a full bleed, high quality image of Bristol's graffiti to accompany the introduction is there to intrigue the audience so that they want to keep reading on. Reflecting on this concept, it isn't relevant for my publication because it the images and characters will be juxtaposed around the publication, further reflecting Bristol's diversity.

I aim to reflect Bristol's diverse culture through the production and page composition which makes it appropriate for me to break the traditional rules because Bristol isn't uniform and consistent. 

Introduction

Instead, like many look books/coffee table books, an introductory paragraph about the context of the publication will inform the audience about the publications tone of voice/themes.

Copy:

'Bristol’s thriving current and historical arts scene has evolved the city into a bohemian, multi-ethnic culture. This scene is characterised by a strong relationship between music and art, especially graffiti art. The Bristol underground scene is associated with drum and bass and graffiti art that has existed in Bristol from the early 1990s to the present.

Architecturally, the city is home to 51 Grade I and 500 Grade II buildings in a variety of architectural styles, from medieval to modern. 70s tower blocks cast a shadow over the historic architecture, yet Bristol’s environmental awareness keeps the city green and fresh. As a result, Bristol won the EU’s European Green Capital Award in 2015. Bristol’s consideration to the environment and the arts demonstrates forward thinking which British cities should follow. 

Home to famous artists such as Banksy, Massive Attack and Damien Hirst, Bristol’s creative scene is recognised around the world. This publication aims to explore Bristol’s  diverse culture through the art of typography. Celebrating the vibrant city’s urban and rural locations in search of the impact Bristol’s culture has made on typography.'

Sources:
B24/7
Visit Bristol

Setting the type on the left hand side creates tension but also gives the full bleed image room for the audience to read the introductory text without being distracted. This highlights the importance of white space. Highlighting Bristol's characteristics early in the publication will give the audience personal context, particularly for Bristolians. This will ultimately create a bond between the publication and Bristolians.

Illustrated this through typography:

Univers Condensed's bold characteristics contrast with Modern21's serif's which makes the text engaging to read. By warping the serif typeface creates even more contrast between the two type faces and also illustrates the meaning of the lexis. The white text with a black highlight purposefully creates more contrast, enhancing the impact. This is relevant because my publication aims to explore Bristol's diverse culture.

Quotes

https://www.amazon.co.uk/Bristol-Beautiful-Interesting-Distinguished-England/dp/0952700913

I aim to include quotes about Bristol throughout the publication, from locals to celebrities as this will engage Bristolian's.

Winston Churchill:

“The most beautiful, interesting and distinguished city in England”

Keeping the typefaces consistent and editing the typesetting by breaking up the adjectives changes the audiences typical reading pattern, ultimately puts emphasis on the positive adjectives of Bristol. The type stands alone on a double page spread, forcing the audience to read it and applying a positive tone of voice at the beginning of the publication. Setting the reference at the bottom of the page provides a lot of white space, further influencing the audience. Showing the dates of each quote will engage the audience as they can see how people's points of view of Bristol changes throughout time.

Edited the original image to make it look older and represent the 1660s era and also so that the type layered over the top is legible. The strikethrough of 'inconveniences' is typical Bristol rebellious style which engages the target audience:

The typesetting is cramped, even though it's spread over a double page, because of Univers' bold line so to overcome this I used a different style of Univers:

Univers 67 Bold Condesned:

Adaption of Univers but isnt recognisable and consistent with the rest of the publication therefor I am going to explore further.

Simplified and traditional:

I will ask for feedback on which typeface(s) to use and typesetting requirements because I am unsure on what page composition makes the most impact.