WEBSITE INSPIRATION:
http://moovia.be/
Homepage shows the logo interacting with the image. This unites the brand with the disciplines of physiotherapy such as sport, movement and wellness.
Further communicates movement which is key to representing a physiotherapist.
We like how the logo interacts with the image, therefore we intend to create short animation assets that we can apply to the website:
As Ste has a good AfterEffects skill set, we decided to share the workload by using myself to cut out the figures from backgrounds and then Ste will animate the logo in. This method allows us to take advantage of working collaboratively by getting more done in a short amount of time.
I sourced some sporting imagery from free online sources and began cutting out the figures. I made sure that the images were appropriate for a commercial context. To achieve this I used Pexels as they offer high quality images royalty free. This shows professional and commercial awareness.
Searched for sporting images that would appeal to the people of Leeds. Made sure I considered by male and female:
High resolution images are key:
Cycling
Popular sport in Yorkshire - Highlighted by Leeds being the start of the Tour de France.
Football
Popular sport and would appeal to people prone to injury.
Classy sport
The background eraser tool was really useful however I had to resort to the Polygon Lasso Tool for the finer details:
Animations:
Cycling:
Football:
Flexibility:
Jump:
Web Design:
Initial layout mockups:
Static navigation bar - Always available
Animation will play automatically
What we do:
About us:
Home Page
Tone of voice - Encouraging the audience to 'take control' of their health. We referred to the brand story document. The landing page provides the option to book an appointment on the opening page to immediately invite the visitor.
User scrolls down to introduce Ideal Physio:
We referred to the brand statement
We want to know all about you and help you achieve your goals.
'Here at the Ideal Physio Clinic we see a wide range of musculoskeletal issues, whether that is an acute injury, a chronic condition or if you require a general screening/MOT session.'
Our research into common physiotherapy treatments allowed us to present common problems that are easily recognised by the user without the jargon.
About the Chief Director. To add more personality to the brand we felt it would be important to include a section about the founder to give visitors confidence in the people treating them.
Mobile responsive:
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