OUGD603 - Univers - 'U N I V E R S'

One of our concepts was to create a series of posters/pages, one for each character in the word Univers.

Our artistic aim is to be expressive and experimental, therefore we decided not to burden ourselves with rules of design but rather exploring the process and our subjective interpretation of the medium and typeface.

Mocked up some digital designs and allocated each other with three words each to create compositions from.

My characters were U, N and E.

Took inspiration from SPIN's SPIN:360 which explores typography from a abstract perspective to deform the type and challenge it.








U:

Univers 59 Ultra Condensed provides a narrow, balanced structure.
Linked the forms

N:

Repeating the character in oblique creates numerous letterforms - w, m, n, v

Rotating the N creates an 

E:

Created new shapes from the letterforms by rotating the characters and linking the through their stems and cross bars. This really highlights Univers' balanced structure.

Negative space is just as important as the characters.

This experimentation informed the size and weight of type for each character to which we will send through the laser cutter and we can manually create the compositions and allow the process of letterpress to inform concepts.

Working digitally to plan out compositions and sort type and weights allows us to work efficiently and sustainably.