Artists' Book - Accidental aesthetics
Merging the opposites and identifying similarities between farming and design.
I have identified that design for agriculture is purely functional - It must work and the aesthetics are completely overlooked.
Both farmers and designers are offering a service.
-Grain sheds - Farmers divide the shed into bay's which offer a grid system to apply to typography.
Gothic typographic styles:
- Attention to materials
- Immersive, engaging, interactive
- Variety of printing methods
- Function and profit
- Fashion, texture, process
Online Typography
Communicate the growth and labour within farming by creating an online platform that grows typography at the same rate as real life. The website can be updated live with what is happening to farmers crops - weather, disease, flooding..
Word of statement would grow over time.
Weather conditions effect the legibility and structure of the type.
In the end words can be 'harvested to complete the outcome. Depending on elements out of my/the farmers control will depend on the quality/legibility of the type.
If I was to take this concept forward it would be wise to choose just one singular farm/field to focus on.
Ornaments
Traditionally used in old farmers almanacs as decorative features. Styles differ however their is a consistent theme of nature. - Flowers, vines, leaves, etc.
Vincent Steer's publication considers ornaments - Offering advice on how and when to use them.
Traditional Farmers Almanac's were covered in ornaments:
- Create my own set of ornaments - Nature / Industrial
- Create bespoke prints - The plough lines could be lines of ornaments.
- SEQUENTIAL PRINT - Book / Animation:
- Use the ornament as a tyre mark to mark the 'footprint' of farming. To achieve this, I could apply my design onto two wheel which can be inked up and rolled. This will capture the tramlines created by farm machinery.
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