Both Sammy and I brainstormed some potential names to give to the week of talks. We considered the fact that purpose of the event is to bring in creative professionals to talk about their practice and experiences moving into the design industry.
- Creative Convos
- Pro-Creation
- Talk it out
- Future Design
- Enter
- Revellers
Decided to take Creative Convos forward as it encapsulates the primary purpose of the week of talks.
Research into event promotion
Patrick Thomas:
Promotional video for Patrick Thomas' UK tour of creative talks found on Instagram:
Glitchy
Engaging
Fast tempo
Potentially explore animation to promote the event.
Typeface:
ITC Avant Garde
The benefits of using ITC Avant Garde is its alternative ligatures that can be used to customise a design. As the campaign will be on social media, I looked at examples of the typeface in use on a square format.
Charles Mingus - Mingus Moves
By employing the alternate 'moving’ M for the second word, the typography subtly comes to life:
Schauspiel im ZDF (1978–83):
Fits in tight spaces
Well balanced and editable
Movement can be created especially through the alternate 'M' and 'W'.
We mocked up 'Creative Convos':
Used alternative ligatures for the 'e' and 'v's:
We decided to simplify the ligatures and focus purely on the 'v' - We intentionally used the forward slanting 'v' to suggest progression and movement.
We demonstrated how this can be applied to all speakers by mocking up posters. We highlighted each speaker in a pastel purple because it is associated with knowledge, creativity and ambition. Applied the date, logos and created a short statement about the event for further context.
In order to win the pitch, we sent an initial document to Alec from intern:
Feedback:
We won the pitch!
Feedback:
Through our mockups Alec identified inconsistencies between the use of alternative ligatures and suggested building a stronger colour scheme to make the campaign consistent and recognisable.
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